> Arnold Brown
Blackbird in the Coal Mine — Are Technology Platforms Stifling Black Community? — Part 2
17 oct. 2018 - In Part 1, I wrote about the technology conditions that led to a group of entrepreneurs creating Blackbird, a custom browser and web search to showcase African American content. While many applauded Blackbird’s efforts to contribute to an emerging Black content community online, others saw Blackbird much more negatively. For some, the fact that a product showcased Black content meant it excluded people from other racial or ethnic groups, or that it promoted a form of self-segregation. For many, they simply did not see a “problem” with the mainstream’s approach to search or showcasing content, and because Blacks were not marginalized to begin with creating a vehicle to address marginalization made no sense. After all, the Internet was supposed to be colorblind.
advertising · black-struggle · blackbird · culture · search-engines · social-media