Tag: cookies

6 links

www.eff.org > Bennett Cyphers, Hinako Sugiyama and Katitza Rodriguez
Japan’s Rikunabi Scandal Shows The Dangers of Privacy Law Loopholes
12 may. 2021 - Technology users around the world are increasingly concerned, and rightly so, about protecting their data. But many are unaware of exactly how their data is being collected and would be shocked to learn of the scope and implications of mass consumer data collection by technology companies. For example, many vendors use tracking technologies including cookies—a small piece of text that is stored in your browser that lets websites recognize your browser, see your browsing activity or IP address but not your name or address—to build expansive profiles about user behavior over time and across apps and sites. Such data can be used to infer, predict, or evaluate information about a user or group. User profiles may or may not be accurate, fair, or discriminatory, but can still be used to inform life-altering decisions about them.
 · consent · cookies · data-protection · eu · gdpr · japan · machine-learning · recruitment · tracking

www.eff.org > Bennett Cyphers
After Cookies, Ad Tech Wants to Use Your Email to Track You Everywhere
12 apr. 2021 - Cookies are dying, and the tracking industry is scrambling to replace them. Google has proposed Federated Learning of Cohorts (FLoC), TURTLEDOVE, and other bird-themed tech that would have browsers do some of the behavioral profiling that third-party trackers do today. But a coalition of independent surveillance advertisers has a different plan. Instead of stuffing more tracking tech into the browser (which they don’t control), they’d like to use more stable identifiers, like email addresses, to identify and track users across their devices.
 · cookies · email · not-read · tracking