Tag: scenario-thinking

3 links

www.marketingjournal.org > Christian Sarkar and Daniel Erasmus
“Beyond Scenario Planning” – An Interview with Daniel Erasmus
23 mar. 2021 - Since 1996 Daniel Erasmus, as a leading futurist and thinker, has been conducting scenario planning processes on technology, governance, education and the environment for governmental, foundation, and corporate clients. Daniel is a founder and director of the Digital Thinking Network (DTN), providing scenario thinking and process transformation as well as expert systems that bring real-time analysis of media and public discourse to forward-looking organizations. Daniel has worked with clients that include Royal Dutch Shell, Schlumberger, Sanoma, Telenor, Vodafone, KONE, Nokia, Rabobank, the city Rotterdam, and the Dutch Ministries of Foreign Affairs, Economic Affairs, and Spatial Planning. In the public sector, the DTN’s transformation work includes the groundbreaking initiative to half Rotterdam’s CO2 emissions by 2025 and to transform Rotterdam into Europe’s leading intercultural city. He lead the Economic Development Board of Rotterdam’s creation of an International Advisory Board.
 · artificial-intelligence · electric-cars · futurism · innovation · planning · play · prediction · scenario-thinking · shell

www.cambridge.org > Jenny Andersson
Ghost in a Shell: The Scenario Tool and the World Making of Royal Dutch Shell
This article examines the history of the Royal Dutch Shell scenarios, from the first horizon scan exercise in 1967. It proposes that forward-looking scenarios were integrated in planning at Shell as tools for managing uncertainty in global time and space relations of oil after 1967. Specifically, the article proposes that Shell strategically used the scenarios to respond to arguments, emanating both from OPEC and from the Club of Rome, of oil as a limited resource. Shell used the scenarios to create images of a future oil market dominated by innovation, creativity, and sustainable solutions.
 · not-read · scenario-thinking · shell